FoodTech start-up CarobWayTM, Ltd. will introduce its clean-label, low glycemic index (GI) sweetener at IFT FIRST 2023 in Chicago. The company will demonstrate the new sweetener in a gummi and an energy bar prototypes to illustrate the new sweetener\u2019s capabilities. Bringing the nutritional treasures of the ancient carob fruit to the modern table, CarobWay\u2019s new sweetener is derived from whole carob fruit and promotes well-being as well as providing sweetness.<\/p>\n
\u201cOur natural sugar replacer provides a holistic solution based on all the goodness found in carob,\u201d states Udi Alroy, CEO and co-founder of CarobWay. \u201cYou can plug it easily into almost any food and beverage application. Thanks to our extensive dendrological research, we chose specific varieties of the carob tree that grow locally and whose fruit provides a mild, pleasing caramel flavor. Many carob sweeteners can have a faint bitter note, but CarobWay\u2019s sweetener is clean and flavorful. \u201cThis zero-waste sweetener is made from deseeded pods and available as a syrup.<\/p>\n
Zero-waste sweetener<\/strong> The secret ingredient: D-pinitol<\/strong> Primarily, research has shown that people who consumed D-pinitol rich carob syrup and powder had lower blood glucose levels compared to the control group. The researchers suggest this effect could be owed to its possible insulin-like function, and strong natural antidiabetic and insulin regulating abilities. But it also has shown promise as an active anti-Alzheimer, anti-cancer, antioxidant, and anti-inflammatory, plus capacity as supporting immunity and liver health.<\/p>\n Study results<\/strong> \u201cConsumers are seeking clean CPG products that are better-for-you, and kind to the planet,\u201d adds Alroy. \u201cIt is not enough to provide natural sweetness. CarobWay\u2019s sweetener is a natural, single ingredient to help food and beverage companies to attain a cleaner label for their products. We welcome visitors to IFT to taste our sweetener in a variety of applications and discover the full benefits of CarobWay sweetener. It can replace up to 100% of the sugars in the energy bar and about 40% of the sugars in gummies. Both demonstration products are plant-based and non-GMO, appealing to consumers who want an enjoyable treat with a purpose.\u201d<\/p>\n Source NUTRIPR<\/p>\n","protected":false},"excerpt":{"rendered":" CarobWay Introduces Its Low Glycemic Sweetener at IFT-FIRST
\nCarobWay strives to live in harmony with our planet and its inhabitants. By nature, carob has high carbon storage capabilities and flourishes in marginal lands. It supports ecosystem diversity and even helps prevent wildfires. The company runs a vertically integrated operation from farm to fork and is committed to fair-trade practices while ensuring a stable supply chain. Eliminating waste and preserving all the goodness of carob, it uses the entire fruit\u2014seeds and pulp\u2014to create innovative ingredients for food, food supplements, and cosmetics, with efficacy backed by science.<\/p>\n
\nThe unique composition of the novel sweetener includes various sugars, plus the polyol D-pinitol, as well as trace soluble fibers and polyphenols. D-Pinitol, with a sweetness about 50% that of sucrose, is a naturally occurring compound found in plants, and in particular in carob fruit. The bioactive and wellness benefits of D-pinitol have been reported in dozens of scientific publications. To date, more than 30 beneficial activities of D-pinitol have been revealed.<\/p>\n
\nCarobWay conducted a bioavailability study using the SHIME\u00ae in vitro model, a dynamic simulation system that mimics the conditions and functionality of the human digestive system, allowing researchers to study the enzymatic activity on food compounds when it meets the stomach and small intestines.
\nThe study demonstrated that D-pinitol is highly bioavailable, while the other carob sugars are absorbed slowly. \u201cThis is good news for prediabetics who desire to enjoy pastry confections and sweets,\u201d says Monica Colt, PhD, scientific director for CarobWay. \u201cThe study results of our carob ingredients are highly promising, and we are continuing to explore carob\u2019s impressive values.\u201d The start-up will showcase a plant-based energy bar and gummies with CarobWay sweetener.<\/p>\n\nVisit us at IFT FIRST 2023 in Chicago, on July 17-19 at booth #S3471Q in the Startup Pavilion<\/h5>\n
\nStart-up to demonstrate natural sugar replacer\u2019s sweet, clean flavor in energy bars<\/p>\n","protected":false},"author":18,"featured_media":595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[387],"tags":[441,442],"class_list":{"0":"post-593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups","8":"tag-carobway","9":"tag-energy-bars"},"_links":{"self":[{"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/posts\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/comments?post=593"}],"version-history":[{"count":1,"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/posts\/593\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/posts\/593\/revisions\/594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/media\/595"}],"wp:attachment":[{"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/categories?post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fundscene.com\/us\/wp-json\/wp\/v2\/tags?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}