Interview with Ida Kymmer – Speaker at MediaTech Hub Conference 2022
Ida Kymmer is the Director of Global Affairs at Journee, a premium platform that enables brands and creators to build hyper-realistic metaverse directly accessible to the world. At MediaTech Hub Conference 2022, she is joining the panel “Now here: Nowhere – a Journee™ in the Metaverse(s)”. Ida’s work in the metaverse and web3 field is centred around the question “What’s next?”. She works with bricks and mortar as well as the newest NFT use cases to have a deep vertical and horizontal understanding of the current developments.
In the run-up to the #mthcon2022, Ida Kymner told us more about her work at Journee and her perspective on the metaverse.
Please tell us a bit about your company Journee.
Journee is a premium platform that enables brands and creators to build hyper-realistic metaverses directly accessible to the world. Using the Journee leading technology that allows for a seamless experience on any browser and device, a team of 50 experts designs and builds stunning, customised virtual experiences tailored to fulfil client goals. Journee has delivered resoundingly successful campaigns, events, and platforms for numerous enterprise-level companies and leading brands across industries around the world.
What is the metaverse for you and what connects you to it?
The metaverse is the next iteration of the internet. We don’t yet have a unified definition for it, but it will be driven by 3D experiences – think of an internet that you can step into. And it will have aspects of decentralisation and cryptocurrencies, as well as ownership of digital assets and interoperability.
What are you talking about at the Media Tech Hub Conference?
I’ll be talking about how brands and their audiences can connect in the metaverse.
Why is the metaverse topic so relevant?
We are currently building the next iteration of the internet and we can all choose if we want to be active or reactive in this process, and if active, choose how we want this next iteration to be like.
What are you looking forward to most at MediaTech Hub Conference?
To all the inspiring ideas and thoughts from other speakers and participants.
FUNDSCENE is media partner of MediaTech Hub Conference happening on September 28-29, 2022, at Babelsberg Studios. Learn all about this year’s programme here and save your #mthcon22 ticket now.
